The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

  1. Mañas-Viniegra, L.
  2. Veloso, A.I.
  3. Núñez-Gómez, P.
Aldizkaria:
Soccer and Society

ISSN: 1743-9590,  1466-0970

Argitalpen urtea: 2024

Alea: 25

Zenbakia: 7

Orrialdeak: 851-871

Mota: Artikulua

DOI: 10.1080/14660970.2023.2284891 GOOGLE SCHOLAR HANDLE: https://hdl.handle.net/20.500.14352/109536
Docta Complutense: lock_openSarbide irekia Handle

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus