MARKCO2: Grupo de investigación en marketing sobre comportamiento del consumidor y modelización
Publicaciones (331) Publicaciones en las que ha participado algún/a investigador/a
2024
-
Artificial intelligence in science: Shut up and calculate
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT
-
Assessing the Acceptance of Cyborg Technology with a Hedonic Technology Acceptance Model
Computers, Vol. 13, Núm. 3
-
Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT
-
Impact of emotional appeal on non-profit advertising: A neurophysiological analysis
Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217
-
Online assessment in higher education during the COVID-19
Journal of Management and Business Education, Vol. 7, Núm. 2, pp. 207-219
-
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT
Universidad de La Rioja
-
The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector
Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39
-
Users' perception of privacy boundaries in the digital world:A study from the arab world
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT
2023
-
Why disruptive sport competition technologies are used by amateur athletes? An analysis of vaporfly shoes with an UTAUT model
Journal of sport and health research, Vol. 15, Núm. 1
-
"Trolling": ¿Y si Cristiano Ronaldo fuera uno de ellos?
Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 159-180
-
Attitudes towards COVID-19 vaccine in Spain: correlational and configurational analyses
International Journal of Public Health Science, Vol. 12, Núm. 2, pp. 654-662
-
Conventional vs. disruptive products: a wearables and insideables acceptance analysis: Understanding emerging technological products
Technology Analysis and Strategic Management, Vol. 35, Núm. 12, pp. 1663-1675
-
El fenómeno del postureo en las redes sociales: no siempre es oro todo lo que reluce
Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 199-216
-
Empresas con valores: un modelo conceptual del activismo corporativo
Palabra Clave, Vol. 26, Núm. 2
-
Factors influencing policyholders' acceptance of life settlements: a technology acceptance model
Geneva Papers on Risk and Insurance: Issues and Practice, Vol. 48, Núm. 4, pp. 941-967
-
How to really quantify the economic value of customer information in corporate databases
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
-
Impact of open innovation in smart cities: The case study of Köln (Germany)
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, Núm. 2
-
Influencia de la innovación abierta, la flexibilidad estratégica y la gestión de riesgos corporativos en la ventaja competitiva.: Análisis en el sector hotelero portugués.
Revista de métodos cuantitativos para la economía y la empresa, Vol. 36
-
Linking open innovation and competitive advantage: the roles of corporate risk management and organisational strategy
Baltic Journal of Management, Vol. 18, Núm. 1, pp. 104-121
-
Mejora del proceso de enseñanza aprendizaje e inclusión de estudiantes Erasmus a través de la utilización didáctica de los museos
Pensamiento, arte y comunicación: la importancia de hacer llegar el mensaje (Dykinson), pp. 786-803