Publicaciones (42) Publicaciones de CELIA RÁNGEL PÉREZ

2023

  1. Digital Media and Younger Audiences

    Media and Communication

  2. How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns

    Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (IGI Global), pp. 299-318

  3. Impact of video games on the strategic use of digital tools for education in primary

    Online Journal of Communication and Media Technologies, Vol. 13, Núm. 1

  4. La regulación emocional como estrategia para el éxito de alumnos universitarios

    Propuestas de innovación y transferencia al sector educativo (Dykinson), pp. 117-126

  5. Metrópolis reflexiva: diálogos interdisciplinarios sobre la ciudad contemporánea coord.

    McGraw Hill España

  6. Study on the strategic influence of corporate social responsibility in the world's most digitised banks

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, Núm. 1

  7. Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint

    Journal of Business Research, Vol. 157

  8. The Strategic Influence of Social Factors on Self-Perceived Happiness of Spanish University Students

    European Journal of Contemporary Education, Vol. 12, Núm. 2, pp. 517-534

2022

  1. Beyond the glitz and status of luxury brands in emerging countries

    ¿Comunicar es informar? (Thomson Reuters Aranzadi), pp. 353-361

  2. Confinamiento y actividad comunicativa en línea de los niños y las niñas en España

    Palabra Clave, Vol. 25, Núm. 1

  3. Digital transformation in luxury brands: Challenges in an uncertain world

    Sustainable International Business Models in a Digitally Transforming World (Taylor and Francis), pp. 222-239

  4. El reconocimiento y gestión emocional del profesorado universitario ante las competencias planteadas en el nuevo paradigma educativo

    Desafíos de investigación educativa durante la pandemia COVID 19 (Dykinson), pp. 176-185

  5. Factores principales de la violencia de género específica hacia las adolescentes en el entorno digital

    Sociedad e Infancias, Vol. 6, Núm. 2, pp. 123-138

  6. Honesty or Fakery? Feminism as a strategic focus for brands on Instagram

    Historia y comunicación social, Vol. 27, Núm. 2, pp. 415-424

  7. Inteligencia Artificial como aliada en la supervisión de contenidos comerciales perjudiciales para menores en Internet

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 13, Núm. 1, pp. 17-30

  8. The Strategic Transfer of Intangible Assets via Twitter by Spanish Listed Companies in Times of Crisis

    Romanian Journal of Communication and Public Relations, Vol. 24, Núm. 2, pp. 7-22

  9. The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth

    Journal of Business Research, Vol. 150, pp. 690-698

  10. The meeting place on social media for the luxury fashion industry to support and strategically communicate SDGs

    Handbook of Research on Global Networking Post COVID-19 (IGI Global), pp. 434-455

  11. Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

    Comunicación y sociedad = Communication & Society, Vol. 35, Núm. 2, pp. 169-183