CELIA
RÁNGEL PÉREZ
Profesora ayudante doctora
Publicaciones (42) Publicaciones de CELIA RÁNGEL PÉREZ
2024
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A strategic sustainability model for global luxury companies in the management of CO2 emissions
International Entrepreneurship and Management Journal
2023
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Digital Media and Younger Audiences
Media and Communication
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How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (IGI Global), pp. 299-318
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Impact of video games on the strategic use of digital tools for education in primary
Online Journal of Communication and Media Technologies, Vol. 13, Núm. 1
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La regulación emocional como estrategia para el éxito de alumnos universitarios
Propuestas de innovación y transferencia al sector educativo (Dykinson), pp. 117-126
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Metrópolis reflexiva: diálogos interdisciplinarios sobre la ciudad contemporánea
coord.
McGraw Hill España
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Study on the strategic influence of corporate social responsibility in the world's most digitised banks
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, Núm. 1
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Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
Journal of Business Research, Vol. 157
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The Strategic Influence of Social Factors on Self-Perceived Happiness of Spanish University Students
European Journal of Contemporary Education, Vol. 12, Núm. 2, pp. 517-534
2022
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Beyond the glitz and status of luxury brands in emerging countries
¿Comunicar es informar? (Thomson Reuters Aranzadi), pp. 353-361
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Confinamiento y actividad comunicativa en línea de los niños y las niñas en España
Palabra Clave, Vol. 25, Núm. 1
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Digital transformation in luxury brands: Challenges in an uncertain world
Sustainable International Business Models in a Digitally Transforming World (Taylor and Francis), pp. 222-239
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El reconocimiento y gestión emocional del profesorado universitario ante las competencias planteadas en el nuevo paradigma educativo
Desafíos de investigación educativa durante la pandemia COVID 19 (Dykinson), pp. 176-185
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Factores principales de la violencia de género específica hacia las adolescentes en el entorno digital
Sociedad e Infancias, Vol. 6, Núm. 2, pp. 123-138
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Honesty or Fakery? Feminism as a strategic focus for brands on Instagram
Historia y comunicación social, Vol. 27, Núm. 2, pp. 415-424
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Inteligencia Artificial como aliada en la supervisión de contenidos comerciales perjudiciales para menores en Internet
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 13, Núm. 1, pp. 17-30
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The Strategic Transfer of Intangible Assets via Twitter by Spanish Listed Companies in Times of Crisis
Romanian Journal of Communication and Public Relations, Vol. 24, Núm. 2, pp. 7-22
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The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth
Journal of Business Research, Vol. 150, pp. 690-698
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The meeting place on social media for the luxury fashion industry to support and strategically communicate SDGs
Handbook of Research on Global Networking Post COVID-19 (IGI Global), pp. 434-455
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Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic
Comunicación y sociedad = Communication & Society, Vol. 35, Núm. 2, pp. 169-183