Department: Periodismo y Nuevos Medios

Faculty: Ciencias de la Información

Area: Journalism

Research group: Research and Learning of Media and Communication Management

Email: juanpmat@ucm.es

Personal web: https://eprints.ucm.es/id/eprint/66257/

Doctor by the Universidad Complutense de Madrid with the thesis Análisis de la empresa informativa moderna. Del papel al bit el caso de Cibeles Group L.L.C 2018. Supervised by Dr. Fernando Peinado Miguel.

Doctorate (Doctor) Laude in Information Business from the Complutense University of Madrid (UCM). Sub-branch Entrepreneurship and Innovation. Degree in Information Sciences from the Complutense University of Madrid. Master in Digital Journalism from the Recoletos Group. • Currently associate professor at the Complutense University of Madrid. Subject of Digital Multimedia Tools. New Media Department. • Currently CEO of technology company, consulting and implementation of Information Systems. digital media. mobile applications and e-commerce online stores. Currently Editor of Gaceta de Prensa and consultant for Estrenos 21 and Grupo Siena, with an experience of more than 25 years in the sector of transformation and digital development editorial, marketing, sales and digital advertising. • Official Specialist in Google Adwords. Expert in SEO and SEM positioning. Expert in Open Source and Licensed Content Managers. Expert in emerging supports. • Has 32 university, academic, business and research certifications. • Anticipatory journalism. • Artificial Intelligence. • Mobile applications. • Digital Media. • E-commerce. • Integrated home automation. • Content Managers. • Informative Company and new lines of business. • Digital Advertising, Marketing and Sales. • Information Systems: Design, Programming and Implementation (CRM, ERP, MRP, IB) • Media convergence and transmedia journalism. • Big Data and Oncloud systems. • Augmented, extended and virtual reality.