Publicaciones en las que colabora con Eduard Farrán Teixidó (2)

2019

  1. Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness

    Comunicación y sociedad = Communication & Society, Vol. 32, Núm. 4, pp. 109-124

2018

  1. Rational vs emotional communication models. Definition parameters of advertising discourses

    IROCAMM-International Review Of Communication And Marketing Mix, Núm. 1, pp. 88-104