Publicaciones en las que colabora con Carmen Valor Martínez (6)

2023

  1. Organic line extensions: do they make sense for brands?

    British Food Journal, Vol. 125, Núm. 8, pp. 2785-2802

2022

  1. Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

    Sustainable Production and Consumption, Vol. 30, pp. 77-88

2020

  1. How small traditional businesses can become attractive employers: A means-end analysis

    Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389

  2. Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation

    Management Decision, Vol. 59, Núm. 6, pp. 1546-1561

2018

  1. Are they willing to work for you? An employee-centric view to employer brand attractiveness

    Journal of Product and Brand Management, Vol. 27, Núm. 5, pp. 573-596

2007

  1. Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives

    Journal of Business Ethics, Vol. 71, Núm. 4, pp. 425-439