Marketing
Departamento
IE Business School
Madrid, EspañaPublicaciones en colaboración con investigadores/as de IE Business School (4)
2019
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Shopping Online Experience: A Theoretical Model Proposal
Springer Proceedings in Business and Economics
2018
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How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices
Journal of Advertising Research, Vol. 58, Núm. 3, pp. 297-310
2017
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Exploring Corporations’ Dialogue About CSR in the Digital Era
Journal of Business Ethics, Vol. 146, Núm. 1, pp. 39-58
2013
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Communicating corporate social responsibility to a cynical public
MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4