Marketing
Departamento
Universidad CEU San Pablo
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad CEU San Pablo (5)
2022
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Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 173-174
2021
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Disability narratives in sports communication: Tokyo 2020 paralympic games’ best practices and implications
Media and Communication, Vol. 9, Núm. 3, pp. 101-111
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Disability, sport, and television: Media visibility and representation of paralympic games in news programs
Sustainability (Switzerland), Vol. 13, Núm. 1, pp. 1-13
2016
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An empirical study of the recreational-expressive and referential roles of the cell phone among young students and their potential applications to advertising
Prisma Social: revista de investigación social, Núm. 1, pp. 261-278
1999
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Globalización "versus" diferenciación: Un análisis de la tendencia creativa publicitaria internacional
La gestión de la diversidad: XIII Congreso Nacional, IX Congreso Hispano-Francés, Logroño (La Rioja), 16, 17 y 18 de junio, 1999