Estudios Estadísticos
Facultad
JESÚS
GARCÍA DE MADARIAGA MIRANDA
Catedrático de universidad
Publicaciones en las que colabora con JESÚS GARCÍA DE MADARIAGA MIRANDA (7)
2019
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A Fuzzy Linguistic RFM Model Applied to Campaign Management
IJIMAI, Vol. 5, Núm. 4, pp. 21-27
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A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.
Procedia Computer Science
2018
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A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector
Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629
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Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system
Advances in Intelligent Systems and Computing
2017
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Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: evidence from the automobile industry
Spanish journal of marketing-ESIC, Vol. 21, Núm. 1, pp. 39-53
2011
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Responsabilidad Social Corporativa y Gobierno Corporativo: Impacto sobre la reputación de las compañías del sector automovilístico y la satisfacción del cliente
Revista de responsabilidad social de la empresa, Núm. 7, pp. 47-104
2010
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Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable?
Innovar: revista de ciencias administrativas y sociales, Vol. 20, Núm. 37, pp. 5-19