Dialécticas de la diferencia sexual en Mad Men

Laburpena

In this Ph.D. thesis I undertake a textual analysis of Mad Men (Matthew Weiner, 2007-2015, AMC), a TV series focused in New York‟s advertising world during the 1960s. The main goal is to find out which dialectics of sexual difference are established between the main character, Don Draper, and women around him. To this end, we proceed to a quantitative and qualitative analysis of the series pilot, “Smoke gets in your eyes”, and a qualitative analysis of a selection of scenes from Mad Men‟s first season. This dissertation is divided in three parts: the theoretical framework, methodology and the state of the question, the textual analysis of Mad Men and the conclusions. The first one is formed by two sections: the theoretical framework and methodology, and the state of the question. During the first section, I focus in The Text Theory elaborated by Jesús González Requena, the methodology of textual analysis that is used in this dissertation. It is a theoretical and analytical proposal that consists in understanding texts as a space where subjectivity is shaped. For this reason, this theory is linked to the Subject Theory and the Narrative Theory, three theories through which I address three dimensions of the same theoretical proposal. Next, we focus on the digital platform Encuadres, software created by González Requena that has been used to quantitatively analyze the pilot, “Smoke gets in your eyes”. During the second section, dedicated to the state of the question, I refer to different scholarly works about Mad Men, which address a wide variety of issues related to the series such as genre relationships, and the television context in which our object of study is framed, the so-called “Third Golden Age of Television”. In the second part of the dissertation, I proceed to the textual analysis of Mad Men...