Persuasión y auto-eficacia percibida a través de facebookel caso del VPH

Abstract

Human papilloma virus is the most common sexually transmitted disease in the world, as the World Health Organization (WHO, 2015) indicates, most of the women and men sexually active will contract the infection at some point in their lives. Although in most cases the body will outgrow the infection, there are certain genotypes related to some types of cancer, such as the cervical cancer (CCU), the fourth most frequent cancer in women in the world. The WHO indicates that 70% of uterine cervical cancers contain hpv (types 16 and 18), by 2012, around 500,000 women were infected and the CCU caused 270,000 deaths in the world. For these reasons, knowledge of the disease, contagion and prevention becomes essential. Although interventions and campaigns have been developed for prevention of hpv through the use of condoms and vaccination, hpv remains an unknown disease for most young people and a stigmatized issue (Evers, Albury, Byron and Crawford, 2013; Stephens and Tomas, 2014; Navarro-Illana et al., 2014). The researchs on narrative persuasion and Edu-entertainment (EE), show the effectiveness of narrative for the transmission of knowledge, the acquisition of new values and the change of behaviors to healthier ones (Murphy, Frank, Moran and Patnoe, 2011; Moyer-Gusé and Nabi, 2010; Igartua, 2011; Oliver, Dillard, Bae and Tamul, 2012; Niederdeppe, Shapiro and Porticella, 2011). Narrative and the involvement of the spectator in the story and with the characters provokes certain psychological mechanisms such as narrative transportation, identification, similarity, wishful, parasocial relationships and liking that effect on attitudes and behaviors, and that produce intermediate effects on self-efficacy that will also influence the change in attitude and behavior (Moyer-Gusé, 2008; Sood, 2002)..