Las cubiertas de los libros de las editoriales españolas 1923-1936modelo de renovación del lenguaje plástico

  1. García Medina, Alicia
Supervised by:
  1. Luis Jaime Brihuega Sierra Director

Defence university: Universidad Complutense de Madrid

Fecha de defensa: 16 December 2015

Committee:
  1. Javier Pérez Segura Chair
  2. Mónica Carabias Álvaro Secretary
  3. Miguel Cabañas Bravo Committee member
  4. Carlos Reyero Hermosilla Committee member
  5. Wifredo Rincón García Committee member
Department:
  1. Historia del Arte

Type: Thesis

Abstract

The book has been and continues to be a medium in which to transmit ideas and knowledge. And where fiction and poetry are concerned, is able to show us other worlds, other perspectives, and another way of thinking; or imagining life. In this report we will see if the book, not only shares the thoughts of people, but also shares its arts form. A rich and varied art form on the covers of books, its purpose above all being: to be attractive to readers, and to help identify names of collections and editors. A study of book covers, edited during the first decades of the 20th century is used alongside the new artistic language as much as the method of studying how it's been shared. It was at the end of the 19th century and beginning of the 20th century when the book, which practically had remained unchanged for more than 500 years, underwent owing to the Industrial Revolution a radical change which was due to the new machinery, which helped to bring down production costs as well as the installation of new printing techniques to reproduce images in black and white and color. These advances allowed the number of publications to increase, they become cheaper and more attractive to readers of all ages. This was thanks to the new use of lithographs, photographs and pictures, in black and white and in color. The images included inside the book, not only embellish it, but also clarify the text, and make it easier and more fun to read, or as the case may be complain about its acquisition. One of the most significant changes, which has undergone are the illustrated covers, which were originally posters, exhibited outside bookshops, kiosks and other such diverse places. The covers which were usually made of strong cardboard were kept so they could be made into softer cardboard at a cheaper cost. These book covers together with the advertising poster, made it possible they could be shown and admired on the street, acquired by a greater number of people, eager to promote their social advancement; and who equally owed their success to the Industrial Revolution. These phenomena produced a new upper middle class, composed of company directors and professionals. At the same time, workers moved to the cities to work in the factories which were built alongside slums on the outskirts of the city...