Perfil de entrada de los futuros alumnos de comunicación en las universidades de Madridrelaciones con los contenidos mediáticos y motivaciones

Resum

June / July 2010 and 2011 was carried out research among students who wanted to take some of the degrees in Communication at the University of Madrid, to determine their profile entrada. The research was conducted by a group of researchers University Complutense of Madrid. His goal was to draw a sketch of the future students and the different reasons that drove them to perform these studies. But it was also being investigated the relationship for future students of communication with the media, how they influence, relationships and consumer expectations and academic professionals. Until now, few investigations in this direction in Spain had been intended - mostly students, who were already enrolled in Communication Studies. This time it was investigating the situation of pre-university students in the area of communication. As research shows, it took three hundred students were to enroll in any of the Universities of Madrid and participating in a contest / workshop and the Summer Media School, whose main objective was their media literacy and familiarity with processes and productive "media." This communication reflects the comparative results of research conducted in 2010 and 2011.