La visión del futuro periodista respecto a la demanda social de los medios de comunicación y sus empresa
- Marta Lazo, Carmen
- Pérez Serrano, María José
- Martín Pena, Daniel
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Argitaletxea: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Argitalpen urtea: 2016
Orrialdeak: 108-124
Biltzarra: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Mota: Biltzar ekarpena
Laburpena
In today's society, media business stands out as an entity which has a peculiar and particularly influential commercial activity. In addition, his product, the mass media, is placed in the center of the democratic reality. In this context, this article is based on the idea that the mass media (like media and like business) will be the workplace for future journalist, and he should be aware, since his formation, of the complexity and social function required by his profession. To corroborate the hypothesis, this paper presents the results of a research conducted with students of Journalism Degree from the University of Zaragoza (Spain), trying to know how his future profession has to be from an ethical approach, and what is his opinion on the influence of the political and economic interests in the journalistic work.