Multitask, multiscreen and social practice of the use of Media among young Spanish people between the ages of 16 to 29 years old

Zusammenfassung

Nowadays, the youth is part of the society who does not use convencional Social Media Comunication (SMC), and use more Information and Communication Technology (ICTs); however, it is the way that all the SMC have already been integrated in the Internet creating a new communicational ecosystem (Jenkins, 2009), as well as youth have access through the internet to certain messages linked by the media and media corporations (messages –opinion and information source, educational and/or publicity, and specially science fiction messages: video games, films, series, etc.) According to several surveys, there is an empirical evidence that the main source of scientific knowledge for youth comes not only from the educational source, but also from the messages supplied particularly by the SMC and by the multinational media, accesible in different supports or platforms (Lopera, 2013, Meira, 2013). In this type of communication it is shown and discussed data about the social practice of media that youths use, which nowadays is carried out in the frame of virtual conversations among people through social network, using “multitask” and multiscreen (TV, mobile phones, tablets…). The data, in this article, is taken from researches done on audiovisual consumption by youth and from a survey done in the doctoral thesis titled “Media Messages, representation of climate in youth and social change” by Gemma Teso Alonso and conducted by Jose L. Piñuel y Rogelio Fernandez.