Nuevos recursos de aprendizaje e innovaciónuna propuesta desde la asignatura "Teoría de la empresa informativa"

Resumen

During the academic year 2010-11, in the frame of the adjustment to the European Space of Top Education, the Faculty of Sciences of the Information of the Complutense University of Madrid started the new degree of Journalism. The subject "Theory of Media Management" began to b e given in the first year and, from the Department of Journalism IV, there appeared the need to take advantage of the opportunity in order that the professional futures of the information can make an approximation, as directly as possible, to the reality of the companies of communication. There began a project of educational innovation, stimulated across the coordinated and cooperative work of four teachers responsible for the subject, which was implying the renovation of the program contents and educational methodologies. The educational guide of the subject was orientated to the development of generic and specific competences and all the activities and programmed contents were seeking to contribute to the critical reflection on the aims that chase the companies of communication, to penetrate into its organizational structure, and to analyze the processes of management and capture of decisions in the different mass media. The process of change was planned in two phases during the academic years 2010-11 and 2011-12; and was organized around the practical use of the TIC and different tools of communication 2.0, to develop many practical activities that enhance the learning into action. During the first year, one proposed the accomplishment by pupils of a weekly podcast at which it was possible to be employed, from a radio narrative and using the journalistic language, the subject matter of the course. Also different audio-visual materials developed with interviews to persons in charge of the media companies. In addition, the pupils had to realize different professional projects - as the initial approach of an idea about one Media Company - and took part in debates in the classroom and in the Virtual Campus. In the academic year 2011-12 it has begun the second phase, which incorporates the preparation of a series of practical around real cases lived in different companies of communication in order that the students could take decisions in scenes reconstructed by the teachers. The resolution of these cases includes the introduction of a new educational methodology that favours the interaction with the students and facilitates the learning and the integration of the concepts of the subject. For it, the system will implement software and devices Educlick in order that could be celebrated practical sessions. The communication presents one model of learning for "Theory of Media Management ", describes the methodologies used and the main conclusions derived, once analyzed the results, after the first year of application.