Social media y estrategia de brandingestudio de caso

  1. Joan Francesc Fondevila Gascón
  2. Gaspar Berbel Giménez
  3. Mónica Muñoz González
  4. Pedro Mir Bernal
  5. Elena Puiggròs
  6. Javier Sierra Sánchez
  7. Marta Tena León
  8. Eva Santana
  9. Josep A. Rom Rodríguez
  10. Enric Ordeix i Rigo
Llibre:
VIII Congreso Internacional de Ciberperiodismo: El impacto de las audiencias en los perfiles profesionales y los contenidos
  1. Ainara Larrondo Ureta (coord.)
  2. Koldobika Meso Ayerdi (coord.)
  3. Simón Peña Fernández (coord.)

Editorial: Servicio Editorial = Argitalpen Zerbitzua ; Universidad del País Vasco = Euskal Herriko Unibertsitatea

ISBN: 978-84-9082-468-9

Any de publicació: 2016

Pàgines: 138-153

Congrés: Congreso Internacional de Ciberperiodismo (8. 2016. Bilbao)

Tipus: Aportació congrés

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Resum

The social media are a key tool in journalism and communication field to sharpen business strategies positioning. It is an activity that increasingly occupies more journalists, and receives various denominations, with a common pattern: correctly manage content creation company, especially in social networks. Decision making final customer depends increasingly on the opinions gathered in social media. This research follows the methodology of the case study and analyzes the profiles of a public-private entity Turisme de Barcelona in three different social networks (Facebook, Twitter, Instagram). It aims to provide the image of the city and the impact of it, from the number recorded in each of the publications interactions. The hegemony of a subject category (Architecture) insertions in social networks is observed.

Fuente de los datos: Dialnet