La adaptación de la formación reglada y continua a la ComunicaciónEl caso de las cualificaciones profesionales

Laburpena

One of the least studied aspects of the communicators' formation is the complementarity of the official, university and professional studies, with the privat e, constant formation developed by the companies. The conjunction of these two perspectives: ruled and constant formation, in a process of permanent update to the new labor profiles, should generate the certificates of professional training that it is demanded by the industries of the Communication. Simultaneously, the Communication professional responsibility is being increased without the suitable formation. These lacks, fruit of the inadequacy of the pedagogic tradition al offer to the new labour stage, imply changes in the productive system and in the professional classification of the companies. The need of specialization is so chaotic that there is generating a parallel market of hundreds of centres, public and private that promise the professional recycling in short courses that implies a real competence with the graduates for the official route. The future perspective is defined, the formative lacks of our licentiates, fruit of the inadequate ruled traditional offer with regard to the industrial sector where they have to exercise the functions, invites other professionals not qualified to the performance of a labour activity for that they are not prepared. This situation helps to devaluate, to a great extent, the professional of the Communication In consequence it is urgent that the formative system confronts these new labour profiles that imply deep transformations of the functions and tasks developed in our field of study, research and work. It is advisable to develop wide frames of collaboration among the professional and formative sector if we want to adapt to the continuous process of mutation of the professional profiles related to the Society of the Information.