Acerca del lectorese blanco inmóvil

  1. Bernárdez Rodal, Asunción
Journal:
CIC: Cuadernos de información y comunicación

ISSN: 1135-7991 1988-4001

Year of publication: 1997

Issue Title: El estado de la cuestión

Issue: 3

Pages: 183-194

Type: Article

More publications in: CIC: Cuadernos de información y comunicación

Abstract

This article proposes a review of the figure of reader/receptor, locating it between the two extremes in which media critic has been developed since now. From the concept of receptor as a passive entity, to the new vision of cultural studies in which texts are polysemic and the reader is always able to interpret whatever he likes to, it is proposed a return to the reflections about how the problem continues to be how to conciliate the reader with the empirical model.