Retórica mediática frente a la cultura política autóctonaLa encrucijada de la comunicación política electoral española entre la americanización y el pluralismo democrático tradicional
ISSN: 1135-7991, 1988-4001
Año de publicación: 1998
Título del ejemplar: Retórica
Número: 4
Páginas: 63-88
Tipo: Artículo
Otras publicaciones en: CIC: Cuadernos de información y comunicación
Resumen
The "Americanization" of political communication or "media-centered democracy" is a denomination which international scientific community has created to design a convergent tendency, observed in the majority of democracies which are ascribed to the western model. This process is characterized, briefly, by the submission of the political rhetoric and the presentation of political activity, in general, to a logic of selection and media expression of public life that transforms the uses and institutions of traditional democracy. In the Spanish case, the electoral processes, over all, show a broad game of symptoms of assumption of this trend. In spite of that, Spain shows, in the author¿s opinion, a particular cross encounter of a traditional political culture and new signs of submission to the "media logic". In terms of the ideals of a public, transparent and pluralist life, both trends, opposite and mixed, provoke simultaneously "democratic deficits" and benefits to the citizens, which are difficult to separate.