Para estudiar la comunicación de los gobiernosun análisis del estado de la cuestión
- Canel Crespo, María José
- Sanders, Karen
ISSN: 0214-0039
Año de publicación: 2010
Volumen: 23
Número: 1
Páginas: 7-48
Tipo: Artículo
Otras publicaciones en: Comunicación y sociedad = Communication & Society
Resumen
El presente artículo describe el estado del arte en la comunicación de gobiernos. Tras identificar las singularidades que tiene el gobierno como institución que se comunica, las autoras realizan una profunda revisión de lo que al respecto ofrecen los campos de estudio de la comunicación política y de la comunicación de organizaciones (relaciones públicas, comunicación organizacional y comunicación corporativa). De la revisión se extraen las teorías, conceptos, planteamientos y enfoques que son de interés para el estudio de la comunicación gubernamental; y se ofrece un elenco y reflexión sobre las cuestiones que se considera que deberían formar parte de la agenda de investigación, tales como la búsqueda de un modelo, el �problema de la profesionalización�, la tensión entre la información y persuasión gubernamental, la evaluación y eficiencia de la comunicación de un gobierno, el análisis empírico de una oficina de comunicación gubernamental, el estudio comparado internacional y la fundamentación teórica de la comunicación de gobierno.
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