Imagen moderna y movimiento
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Universidad Complutense de Madrid
info
ISSN: 1887-8598, 1989-5143
Argitalpen urtea: 2014
Alea: 8
Zenbakia: 1
Orrialdeak: 113-139
Mota: Artikulua
Beste argitalpen batzuk: Pensar la publicidad: revista internacional de investigaciones publicitarias
Laburpena
The modern means of communication involve the intersection between two crucial facts of the last century, but also of this century: technology and the mass market, meaning «mass market» not only as a quantitative characteristic, is also a type of relationship between producer and audience (and today, also among consumers themselves) that long ago ceased to be interpersonal in nature and has now become a mediated relationship.The relationship between art and technology media, is the meeting point between two types of practices, one fundamentally individual in nature (that we can understand by «aesthetic experience») and another basically social; between one that is a virtually constant expression of the history of humanity (perhaps even from its prehistory) and another that is characteristic of the modern world, i.e. of the society that emerged in the 19th century, whose attributes have not gone but deepened while stretching in the following centuries.xTo properly focus the theme of the link between art and advertising or the media, we will try to look at an element that has been central to the modern world: movement. And perhaps even more: speed. And when we say central, we are referring to a component that has determined both the technological conquests as well as social life, art and communication, work and entertainment. We need to look back, although it will be in a summarized way, to the origin of the technological age.
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