Sondeos electorales y medios de comunicación: La opinión de los expertos del mundo de la demoscopia

  1. Vinuesa Tejero, María Lourdes 1
  2. Fernández Martín, Elena 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revue:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Année de publication: 2014

Número: 20

Pages: 567-584

Type: Article

DOI: 10.5209/REV_ESMP.2014.V20.N1.45249 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Estudios sobre el mensaje periodístico

Résumé

This article is the result of a research whose main aim is to analyze the causes of a negative social perception about electoral polls in order to contemplate some solutions or alternative options. According tothis, our objective is focused on recognizing what is the real source of a negative public opinion aboutelectoral surveys and proposing some course of action in the interest of improving this social perception.In this way, we have interviewed some expert people who work on opinion surveys like professors, researches, journalists and politicians. Having reached this point, we used some methods of analysis theinformation based on the content and speech critique in order to respond our key question: How to improve the negative social perception of electoral polls?

Références bibliographiques

  • CANTRIL, Hadley (1944): Gauging Public Opinion. Pricenton, Pricenton University Press.
  • CHILDS, Harwood Lawrence (1943): “American Government in Wartime, the Fisrt Year: Public Information and Opinion”. Public Opinion Quarterly, 7 (1), pp. 3­-4.
  • DIJK, Teun van (1999): “El análisis crítico del discurso”. Anthropos, 186, pp. 23­-36
  • GALLUP, George & RAE, Saul Forbes (1940): The Pulse of Democracy. New York, Greenwood Press.
  • GOSSNELL, Harold (1940): “The Polls and Other Mechanisms of Democracy”. Pub­lic Opinion Quartely, 4 (2), pp 224-­228
  • LIKERT, Rensis (1948): “Opinion Studies and Government Policy”. Proceedings of the American Philosophical Society, 92 (5), pp. 341­-350.
  • LIPPMANN, Walter (1925): The Phantom Public. New Jersey, Transaction Publish­ers.
  • LYND, Robert (1940): “Democracy in Reserve”. Public Opinion Quarterly, 4 (2), pp. 218­-220.
  • ROSPIR, Juan Ignacio (2010): Opinión Pública. La tradición americana, 1908­-1965. Madrid, Biblioteca Nueva.
  • WOODWARD, Joan (1945): Public Opinion Polls as an Aid to Democracy. Political Science Quarterly (61), pp. 238­-247.
La source de données: Dialnet