Las estrategias digitales de las operadoras de televisiónnuevos modelos de negocio e Internet

  1. Vinader Segura, Raquel
  2. Abuín Vences, Natalia
Aldizkaria:
Ambitos: Revista internacional de comunicación

ISSN: 1988-5733,  1139-1979

Argitalpen urtea: 2013

Zenbakia: 22

Orrialdeak: 161-170

Mota: Artikulua

DIALNET GOOGLE SCHOLAR lock_openIdus editor

Beste argitalpen batzuk: Ambitos: Revista internacional de comunicación

Laburpena

The communications industry is facing continuous changes due to the technological innovations. Throughout the digitalization in information production, distribution and consumption, the Internet�s arrival is deeply transforming the value chain, but also the commercial strategies of this kind of companies. The Net, configured as a social media, forces the television companies to take it into account in the design of their digital strategies. This research presents a study of the commercial strategies implemented by the Spanish television companies, as well as an analysis of the offer of contents and services available on their web sites.

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