Fórmulas para la prevención, formato narrativo vs expositivoAnálisis comparativo de sus efectos en el conocimiento, actitud y conducta de los jóvenes sobre el VPH

  1. Luz Martínez Martínez 1
  2. Ubaldo Cuesta Cambra 1
  3. Olga Serrano Villalobos 1
  4. José Ignacio Niño González 1
  1. 1 Departamento Comunicación Audiovisual Publicitaria II. Universidad Complutense de Madrid (España)
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2018

Número: 73

Páginas: 133-145

Tipo: Artículo

DOI: 10.4185/RLCS-2018-1249 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

This article presents the results of a study that empirically compares the effectiveness of narrative and non-narrative formats on Facebook to influence knowledge about HPV and promote more preventive attitudes and behaviours. Methods: A univariate inter-subject experimental design was used with 114 young participants, where the independent variable, with a two-level treatment, was “format type”, and the stimulus were two Facebook profiles presenting the same information about HPV but in two different formats: narrative and non-narrative. Results: The non-narrative expository profile produced greater increase in knowledge, while the narrative profile led to greater change in more responsible preventive attitudes and behaviours. Discussion and conclusions: This research confirmed the persuasive effectiveness of the narrative format against the non-narrative format in social networks. Mediational mechanisms are explained, and new strategies are recommended to improve young people’s understanding of the disease.

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Fuente de los datos: Dialnet