Una perspectiva neurobiológica y comunicacional de la imagen y de la realidad aumentada

  1. Moreno Sánchez, Isidro 1
  2. Jiménez Segura, Jesús 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

Revista:
Icono14

ISSN: 1697-8293

Año de publicación: 2018

Título del ejemplar: Comunicación, poder y cambio social

Volumen: 16

Número: 1

Páginas: 238-259

Tipo: Artículo

DOI: 10.7195/RI14.V16I1.1102 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Icono14

Objetivos de desarrollo sostenible

Resumen

From the perspective of neurobiology and communication, the research analyzes prehistoric rock paintings and augmented reality. Both systems combine reality and virtuality, 360-degree images, immersion, physical and social interactions, and a break with the Renaissance representational framework. Augmented reality adds interactivity by approaching the natural cognition of the brain, and its communicative effectiveness is greater than that of other image systems. The main objective of this research is to prove that proposition. The methodology, which is basically exploratory, is based on the contributions of neuroscience and psychobiology, on cultural studies, and on the communicative possibilities offered by ICTs in mobility. The results suggest that greater communicative effectiveness is linked to socialization, 360-degree multi-sensory immersion and interactive images. It seems fruitful to develop and enhance systems of augmented reality in mobility that interweave interactivity and moving pictures in 360-degree immersive contexts.

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Fuente de los datos: Dialnet