YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica".

  1. Tur-Viñes, Victoria 1
  2. Núñez-Gómez, Patricia 2
  3. Martínez-Pastor, Esther 3
  1. 1 Universidad de Alicante.
  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  3. 3 Universidad Rey Juan Carlos, Madrid.
Journal:
Historia y comunicación social

ISSN: 1137-0734

Year of publication: 2019

Volume: 24

Issue: 1

Pages: 331-351

Type: Article

DOI: 10.5209/HICS.64498 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Historia y comunicación social

Sustainable development goals

Abstract

The purpose of this paper is to identify empirical insights through a summary of the evidence-based knowledge on young youtubers. Taking a participatory culture perspective, a systematic review has been conducted of 65 academic papers published since 2008. The article condenses existing findings on young youtubers practices, motivation for using YouTube, type of YouTube content, and parental intermediation, as well as legal, regulatory, and educational aspects in need of attention. Also addressed are the marketing strategies used by brands on YouTube and their effects on young audiences. The implications of the young youtuber phenomenon are considered, as well as necessary lines of future research.

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