Vacunas y anti vacunas en la red social Youtube
- Ubaldo Cuesta Cambra 1
- Victoria Cuesta Díaz 2
- Sandra Gaspar Herrero 1
- 1 Universidad Complutense de Madrid, España
- 2 Hospital Quirón de Madrid, España
ISSN: 1012-1587
Any de publicació: 2016
Número: 9
Pàgines: 447-465
Tipus: Article
Altres publicacions en: Opción: Revista de Ciencias Humanas y Sociales
Resum
The aim was monitoring Youtube on “vaccines". Fieldwork was conducted using the keywords “vaccine”, “vaccine”, “anti- vaccine” and “non-vaccination”. Variables analyzed were: number of displays, video length, date, etc. vaccine expression of opinion. The results indicate that there are fewer negative videos, but with a longer duration than the positive. Countries of origin are mainly from Latin America, highlighting Mexico.Finally, channel characteristics were valued to offer him messages of health education and public health and to design digital programs of Public Health.