Didáctica para el fomento de emprendimiento en el grado en publicidad y relaciones públicas. Análisis de metodologías y contenidos
- Rosa María Torres Valdés 1
- Carolina Lorenzo Álvarez 2
- Sara Magallón Pendón 3
- Patricia Núñez Gómez 4
- María del Carmen Quiles Soler 1
- Juan Monserrat Gauchi 1
- Alba Santa Soriano 1
- Laura Herrero Ruíz 1
- 1 Universidad de Alicante, España
- 2 Instituto Mediterráneo de Estudios de Protocolo–UMH, España
- 3 Universidad de Barcelona, España
- 4 Universidad Complutense de Madrid, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 8
Pages: 898-919
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
This paper reflects about employment opportunities of Advertising and Public Relations’graduates and it suggests an initial assumption about possibilities for development of a self-sufficient professional career from skills training for entrepreneurship. This research includes content analysis of several teaching guides. In addition, it counts with the collaboration of two PhD students and entrepreneurs. The results show strength points and improvement areas that should be considerate to encourage entrepreneurship within the Degree of Advertising and Public Relation and it allows the beginning of a specific research roadmap on this issue.