El consumo de marcas de lujosignificado y hábitos de compra
- Sheila Liberal Ormaechea 1
- Javier Sierra Sánchez 2
- 1 Universidad Francisco de Vitoria, España
- 2 Universidad Complutense de Madrid, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 7
Pages: 938-958
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
The purpose of this research is to deepen the knowledge about the habits of luxury brands by university students. After an introduction in which the theoretical premises starting on the luxury sector are exposed, it has conducted an empirical study of descriptive and quantitative in nature based on the completion of a questionnaire to university students.