Ethno-iconographic Vogue’s editorials (1948-2016)an approach to cultural diplomacies

  1. Ana Llorente Villasevi
  2. Paloma Díaz Soloag
Journal:
Revista internacional de Historia de la Comunicación

ISSN: 2255-5129

Year of publication: 2018

Issue: 11

Pages: 151-176

Type: Article

DOI: 10.12795/RIHC.2018.I11.09 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista internacional de Historia de la Comunicación

Abstract

This article offers an overview of a seminal research that laid its foundations in a systematization of the messages emerging from the interface between cultures through fashion image making. It delves into a semantic study of the compositions related to “ethno-iconography” that have been developed by three Western editions of Vogue since 1948 to 2016. We had examined 100 photographic editorials. The paper proposes a theoretical framework that serves to evaluate the way that fashion has reflected and built colonial notions of the Other, driven by race and gender visual politics, and shaped by the industry’s imperialist ideologies. The article also introduces a prospective exploration of the legacy of the Eurocentric visual regimes and the negotiation with post-colonial subjectivities by non-Western editions. It ultimately highlights that photo shoots also provide visibility to social realities that permit magazines to act as triggers of critical reflection and agents capable of establishing inter-cultural relations.

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