La ciudad escondida. Toledo, laboratorio de comunicación transmedia
- Isidro Moreno Sánchez
- Andrés Adolfo Navarro Newball
ISSN: 1012-1587
Year of publication: 2015
Issue: 1
Pages: 806-827
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Cities' communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities. Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory