Finlandia, elecciones europeas 2014 y 2009análisis de las campañas electorales
-
1
Universidad Complutense de Madrid
info
ISSN: 1012-1587
Year of publication: 2015
Issue: 6
Pages: 412-432
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
The present paper analyses the electoral advertising used by Finnish parties in the past European elections 2009 and 2014. Campaign materials were studied using qualitative content analysis, including di- verse elements such as images and their impact as well as texts, argument lines and creative focus. The messages were found to be unconventional and the designs groundbreakings during 2009 campaigns, tendency which continued in 2014. In some cases, there seemed to be a great dissonance between the parties’ declared ideology and their communication. Furthermore, a brief geopolitical description is included in order to give context for understanding the Finnish political scenery.