Coca Cola y la felicidaduna lectura del audiovisual publicitario bajo el paradigma de Slavoj Zizek

  1. Arce Bueno, Julio C.
Book:
Pantallas pequeñas, ¿músicas menores?
  1. Bornay Llinares, José A. (dir.)
  2. Ruiz Antón, Vicente J. (dir.)
  3. Vera Guarinos, Jenaro (dir.)

Publisher: Letra de Palo

ISBN: 978-84-15794-35-6

Year of publication: 2016

Pages: 63-72

Type: Book chapter

Abstract

This paper aims to analyze and understand the role of music in the Coca-cola spot entitled Families. This spot was launched in Spain in early April 2015 and was produced by the Spanish subsidiary of the American company McCann. For that, we wil/ turn to the ideas of the Slovenian philosopher Slavoj Zizek has focused his works mainly in film and popular culture.