Coca Cola y la felicidaduna lectura del audiovisual publicitario bajo el paradigma de Slavoj Zizek
- Bornay Llinares, José A. (dir.)
- Ruiz Antón, Vicente J. (dir.)
- Vera Guarinos, Jenaro (dir.)
Publisher: Letra de Palo
ISBN: 978-84-15794-35-6
Year of publication: 2016
Pages: 63-72
Type: Book chapter
Abstract
This paper aims to analyze and understand the role of music in the Coca-cola spot entitled Families. This spot was launched in Spain in early April 2015 and was produced by the Spanish subsidiary of the American company McCann. For that, we wil/ turn to the ideas of the Slovenian philosopher Slavoj Zizek has focused his works mainly in film and popular culture.