Because location matterswhat multinationals must know about cultural distance

  1. Almodóvar Martínez, Paloma
Revista:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Año de publicación: 2009

Volumen: 3

Número: 3

Páginas: 34-63

Tipo: Artículo

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Otras publicaciones en: GCG: revista de globalización, competitividad y gobernabilidad

Resumen

El objetivo de este artículo es analizar la influencia que tiene la distancia cultural sobre el nivel de compromiso asumido en los mercados internacionales y cómo los directivos son más propensos a cambiar el sentido de esta decisión cuando tienen en cuenta el efecto moderador del riesgo país. Con este fin hemos revisado la literatura pertinente, así como diferentes casos españoles. El estudio empírico ha sido realizado con un modelo Tobit sobre una muestra representativa del sector manufacturero español (2000-2005). Los resultados contrastan positivamente nuestras hipótesis acerca del efecto que la distancia cultural y el riesgo país tienen sobre el nivel de compromiso y nos permite reconciliar dos vertientes de trabajos que, tradicionalmente en la literatura, han estado enfrentados.

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