Metodologías de análisis del espacio audiovisual onlineEntre la innovación y la ansiedad de la novedad

  1. Igor Sádaba 1
  2. César Rendueles 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Empiria: Revista de metodología de ciencias sociales

ISSN: 1139-5737

Year of publication: 2016

Issue: 35

Pages: 105-124

Type: Article

DOI: 10.5944/EMPIRIA.35.2016.17170 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Empiria: Revista de metodología de ciencias sociales

Abstract

In recent times the emergence of digital spaces and large databases of online videos has generated a great number of methodological innovations. Such research practices also are frequently accompanied by encouraging speeches and prophecies about the role of online media in social research. Thus, what we call audiovisual methodologies have been transformed and altered. In this article, from a simple set of specific features of the platforms of videos on the Internet (Youtube mainly) we have tried to identify a number of models of audiovisual research or production practices and interpretation of audiovisual materials in the field of Social Sciences. Through its description and demonstration of their essential distinctive features and theoretical and methodological assumptions we will try to challenge them for a constructive criticism of this type of research proposals. The core idea we take is that questioning these bases and underlying assumptions is necessary to advance a sociological practice who really take advantage of the methodological opportunities around the online audiovisual repositories.

Bibliographic References

  • ADAMI, E. (2010): “Contemporary Patterns of Communication: The case of vídeointeraction on YouTube”. Saarbrucken: Lambert Academic Publisher.
  • ADAMI, E. (2012) “Affordances and Practices: the case of Youtube vídeo responses” en Web genres and Web tools, Ibis, Pavia, pp. 235-256.
  • ANDROUTSOPOULOS, J. (2011): “From variation to heteroglossia in the study of computer-mediated discourse” en Digital discourse: Language in the new media, pp. 277-298.
  • ANTONIO, A., & TUFFLEY, D. (2015): “YouTube a valuable educational tool, not just cat videos”, The Conversation, 16.
  • ARROYO, I. M BAÑOS, C VAN-WYCK (2013): “Análisis de los mensajes audiovisuales del Tercer Sector en YouTube”, en Revista Latina de Comunicación Social, 68.
  • BEDDOWS, E. (2008): “The Methodological Issues Associated With Internet-Based Research”, International Journal of Emerging Technologies and Society, Vol. 6, No. 2, 2008, pp: 124 – 139.
  • BERGER, J. (2008): Ways of seeing, Penguin UK.
  • BERROCAL, S., DOMÍNGUEZ, E. C., & GARCÍA, M. R. (2012): “El «infoentretenimiento» en Internet. Un análisis del tratamiento político de José Luis Rodríguez Zapatero, Mariano Rajoy, Gaspar Llamazares y Rosa Díez en YouTube”, Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales, (15), 13-34.
  • BLOOM, K., & JOHNSTON, K. M. (2013): “Digging into YouTube videos: Using media literacy and participatory culture to promote cross-cultural understanding”, Journal of Media Literacy Education, 2(2), 3.
  • BOYD, D. & CRAWFORD, K. (2012): Critical Questiones for Big Data. Information, Communication & Society, 15:5, 662-679.
  • BOYD, D. M., & ELLISON, N. B. (2012): Social network sites. Online Communication and Collaboration: A Reader. EN DUTTON, W. H. (Ed.), The Oxford Handbook of Internet Studies. Oxford: Oxford University Press, pp. 151- 172.
  • BURGESS, J. Y GREEN, J. (2009): YouTube: Online Vídeo and Participatory Culture. Politiy Press.
  • CALLEJO, J. (2001): Investigar las audiencias: un análisis cualitativo. Madrid: Paidós.
  • CASTELLS, M. (1999): La sociedad red. La era de la información: economía, sociedad y cultural. Alianza Editorial, Madrid.
  • CASTELLS, M. (2009): Comunicación y Poder. Madrid: Alianza Editorial.
  • CASTELLS, M. (2012): Redes de indignación y esperanza: los movimientos sociales en la era de Internet. Alianza Editorial.
  • CUKIER, K. Y MAYER-SCHÖNBERGER, V. (2013): Big data. La revolución de los datos masivos. Turner Noema. Barcelona.
  • CHAU, C. (2010): “YouTube as a participatory culture”, New Directions for Youth Development: 65–74.
  • CHOU, W. Y. S., HUNT, Y., FOLKERS, A., & AUGUSTSON, E. (2011): “Cancer survivorship in the age of YouTube and social media: a narrative analysis”, Journal of medical Internet research, 13(1), e7.
  • DE PEDRO, A. Y ROSAURO, E. (Coord.) (2015): Cómo ver cómo. Textos sobre cultura visual latinoamericana, Editorial Foc S.L.,
  • ESTALELLA, A., & ARDÉVOL, E. (2011): “‘e-Research’: desafíos y oportunidades para las ciencias sociales”, Convergencia, 18(55), pp. 87-111.
  • EYNON, R., SCHROEDER, R., & FRY, J. (2009): New techniques in online research: Challenges for research ethics. Twenty-First Century Society, 4(2), 187-199.
  • FIELDING, N., LEE, R. Y BLANK, G. (Eds.) (2008): The Handbook of Online Research Methods, Sage, Londres.
  • FEROZ KHAN, G., & VONG, S. (2014): “Virality over YouTube: an empirical analysis”, Internet Research, 24(5), 629-647.
  • GAUDENZI, S. (2014): “Strategies of participation: the who, what and when of collaborative documentaries” en New Documentary Ecologies (pp. 129-148). Palgrave Macmillan UK.
  • GEISLER, G., & BURNS, S. (2007): “Tagging video: conventions and strategies of the YouTube community”, en Proceedings of the 7th ACM/IEEE-CS joint conference on Digital libraries (pp. 480-480). ACM.
  • GÓMEZ, A. D. (2015): “Aproximación téorica al concepto de viralidad desde el punto de vista de comunicación: aplicación y repercusiones en los contenidos publicitarios audiovisuales” en El nuevo diálogo social: organizaciones, públicos y ciudadanos (pp. 601-612). Valencia, Campgrafic.
  • HINE, C. (2004): Etnografía Virtual. UOC, Barcelona.
  • HINE, C (2005): Virtual Methods: Issues in Social Research on the Internet, Berg Publishers, Oxford.
  • HINE, C (2015): Ethnography for the Internet. Embedded, embodied and everyday. Bloomsbury Publishing. Oxford.
  • JAMES, N., & BUSHER, H. (2013): “Credibility, Authenticity and Voice: Dilemmas in Online Interviewing”, Qualitative Research 3, 403-420.
  • JENKINS, H. (2006): Convergence Culture: Where old and new media collide. New York: New York University Press.
  • KAVADA, A. (2012): “Engagement, bonding, and identity across multiple platforms: Avaaz on Facebook, YouTube, and MySpace”, MedieKultur: Journal of media and communication research, 28(52), 21.
  • KEEN, A. (2011): The Cult of the Amateur: How Blogs, MySpace, YouTube and the Rest of Today’s User Generated Media are Killing Our Culture, Nicholas Brealey Publishing.
  • KONIJN, E. A., VELDHUIS, J., & PLAISIER, X. S. (2013): “YouTube as a research tool: Three approaches”, Cyberpsychology, Behavior, and Social Networking,16(9), 695-701.
  • KOZINETS, R. V. (2015): Netnography, Londres, John Wiley & Sons, Inc..
  • LANGE, P. G. (2007): “Publicly private and privately public: Social networking on YouTube”, Journal of Computer‐Mediated Communication, 13(1), 361-380.
  • LAZARSEFELD, P. F., BERELSON, B., y HAZEL, G. (1944): The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. (Second edition.). New York: Columbia University Press.
  • LEONHARDT, J. (2015): “Going viral on YouTube”, Journal of Digital & Social Media Marketing, 3(1), 21-30.
  • LIGHT, B., GRIFFITHS, M., & LINCOLN, S. (2012): “‘Connect and create’: Young people, YouTube and Graffiti communities”, Continuum, 26(3), 343-355.
  • LOVINK, G. (2012) “The Art of Wat ching Databases. Introduction to the Video Vortex Reader”, en Lovink, G. y Niederer, S. The Vortex Reader: Responses to Youtube. Institute of Network Cultures. Amsterdam.
  • MARKHAN, A. Y BAYM, N. (2008): Internet Inquiry: Conversations About Method, Sage, Londres.
  • MARRES, N. (2012): “The redistribution of methods: on intervention in digital social research, broadly conceived”, The Sociological Review 60:139–165.
  • MCCOSKER, A. (2015): “Social Media Activism at the Margins: Managing Visibility, Voice and Vitality Affects”, Social Media & Society, 1(2).
  • MORENO, A. M. (2014): “¿Banalidades virales? Algunas consideraciones acerca de “vídeos divertidos” en Youtube”, Comunic@Red vol 1. Nº1.
  • OKSANEN, A., GARCIA, D., SIROLA, A., NÄSI, M., KAAKINEN, M., KEIPI, T., & RÄSÄNEN, P. (2015): “Pro-anorexia and anti-pro-anorexia videos on YouTube: Sentiment analysis of user responses”, Journal of medical Internet research, 17(11).
  • PAEK, H. J., KIM, K., & HOVE, T. (2010): “Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses”, Health Education Research, 25(6), 1085-1099.
  • PÉREZ RUFÍ, J. P., GÓMEZ PÉREZ, F. J. & NAVARRETE CARDERO, J. L. (2014): “El videoclip narrativo en los tiempos de YouTube”. Sphera Publica, 2, (14), 36-‐-30
  • POYNTER, R. (2010): The Handbook of online and social media research, Wiley, Sussex.
  • PURCELL, K. (2010): “The state of online video”. Pew Research. Descargado de: http:// www.pewInternet.org/Reports/2010/State-of-Online-Video.aspx
  • RAUN, T. (2016): Out Online: Trans Self-Representation and Community Building on YouTube, Routledge, Londres.
  • ROSE, G. (2016): Visual methodologies: An introduction to researching with visual materials, Londres, Sage.
  • SANTOS, R. L., ROCHA, B. P., REZENDE, C. G., & LOUREIRO, A. A. (2007): Characterizing the YouTube video-sharing community. Federal University of Minas Gerais (UFMG), Belo Horizonte, Brazil, Tech. Rep.
  • SHIFMAN, L. (2012): “An anatomy of a YouTube meme”, New media & society, 14(2), 187-203.
  • SMIT, R., HEINRICH, A., AND BROERSMA, M. (2015): “Witnessing in the new memory ecology: Memory construction of the Syrian conflict on YouTube”, New Media & Society, 1-16.
  • SNICKARS, P. Y VONDERAU, P. (2009): The Youtube Reader. National Library of Sweden, Estocolmo.
  • STEIN, L., JENKINS, H., FORD, S., GREEN, J., BOOTH, P., BUSSE, K., & ROSS, S. (2014): “Spreadable media: Creating value and meaning in a networked culture”, Cinema Journal, 53(3), 152-177.
  • TUELLS, J., MARTÍNEZ-MARTÍNEZ, P. J., DURO-TORRIJOS, J. L., CABALLERO, P., FRAGA-FREIJEIRO, P., & NAVARRO-LÓPEZ, V. (2015): “Características de los vídeos en español publicados en Youtube sobre la vacuna contra el virus del papiloma humano”, Revista Española de Salud Pública, 89(1), 107-115.
  • RHEINGOLD, H. (2004): Multitudes inteligentes, Barcelona, Gedisa.
  • THELWALL, M., SUD, P. AND VIS, F. (2012): “Commenting on YouTube videos: From guatemalan rock to El Big Bang”, J. Am. Soc. Inf. Sci., 63: 616–629. doi: 10.1002/asi.21679
  • THURLOW, C., & MROCZEK, K. (2011): Digital discourse: Language in the new media, Oxford University Press on Demand.
  • TRILIVA, S., VARVANTAKIS, C., & DAFERMOS, M. (2015): “YouTube, young people, and the socioeconomic crises in Greece”, Information, Communication & Society, 18(4), 407-423.
  • YANG, K. H. (2013): “A reflection on a participatory video project: Possibilities and challenges for promoting participatory cultures among adult learners”, The Urban Review, 45(5), 671-683.
  • VAN DIJK, J. (2007): Television 2.0: YouTube and the emergence of homecasting. Creativity, Ownership and Collaboration in the Digital Age, Cambridge, Massachusetts Institute of Technology, 27-29.
  • WATTS, D. (2004): Six degrees: the new science of networks. Random House.
  • WESCH, M. (2009): “YouTube and You: Experiences of Self-awareness in the Context Collapse of the Recording Webcam”, Explorations in Media Ecology, 8(2), 19-34.
  • WHITEMAN, N. (2012): “Undoing Ethics” en Undoing Ethics (pp. 135-149). Springer US.
  • WILLIAMS, D., SULLIVAN, S. J., SCHNEIDERS, A. G., AHMED, O. H., LEE, H., BALASUNDARAM, A. P., & MCCRORY, P. R. (2014): “Big hits on the small screen: an evaluation of concussion-related videos on YouTube”. British journal of sports medicine, 48(2), 107-111.