Las lógicas comunicativas de las ONGEl viaje de la transformación social hacia el fortalecimiento institucional

  1. Carlos Peláez-Paz 1
  2. Gaël Carrero Gros
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Zeitschrift:
Commons: revista de comunicación y ciudadanía digital

ISSN: 2255-3401

Datum der Publikation: 2017

Titel der Ausgabe: MONOGRÁFICO SOBRE COMUNICACIÓN PARA EL DESARROLLO Y EL CAMBIO SOCIAL (II)

Ausgabe: 6

Nummer: 2

Seiten: 34-53

Art: Artikel

DOI: 10.25267/COMMONS.2017.V6.I2.03 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Commons: revista de comunicación y ciudadanía digital

Objetivos de desarrollo sostenible

Zusammenfassung

The text analyzes the communicative approaches and practices of Spanish NGOs today. Also the impact of the crisis and the expansion of neoliberal policies. We see the resurgence of welfare models and strategies in social action and communicative practice. An explanatory factor is the change in the funding model that has led efforts to raise funds and provoked the union of communication and fundraising. The logic of piety and emotional exaltation organize the messages of most entities against minority experiences seeking a critical and transformative social change. Their evaluation disconnects the impact on views or likes from change and social mobilization. All this can lead to a crisis of social representativeness and disagreement with other stakeholders such as social movements

Fuente de los datos: Dialnet