Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market valueevidence from the automobile industry

  1. J. García Madariaga
  2. F. Rodríguez Rivera 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Zeitschrift:
Spanish journal of marketing-ESIC

ISSN: 2444-9695 2444-9709

Datum der Publikation: 2017

Ausgabe: 21

Nummer: 1

Seiten: 39-53

Art: Artikel

DOI: 10.1016/J.SJME.2017.05.003 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Spanish journal of marketing-ESIC

Objetivos de desarrollo sostenible

Zusammenfassung

¿Cuál es el impacto de la Responsabilidad Social Corporativa (RSC) en el valor de mercado de las empresas? La academia ha encontrado difícil dar una respuesta adecuada a esta pregunta considerada por muchos como el “Santo Grial” de la RSC. En contraste con investigaciones anteriores, que han valorado el rendimiento de RSC con medidas subjetivas, se han centrado en múltiples sectores, y han abarcado periodos cortos, proponemos una visión diferente. En esta investigación, se utiliza una medida objetiva del desempeño en RSC (Ethical Portfolio Management (EPM), avalado por EIRIS), el análisis en una sola industria – la del automóvil— y un horizonte temporal de 8 años. Nuestros resultados sugieren que ciertos temas de RSC, las relacionadas con el negocio central corporativa y los principales grupos de interés, pueden llevar a las empresas a un mejor desempeño financiero.

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