Representaciones visuales de los destinos turísticos a través de Internetel caso de Valladolid (México)

  1. Ilia Alvarado-Sizzo 1
  2. Ma. del Carmen Mínguez García 2
  3. Álvaro López López 1
  1. 1 Universidad Nacional Autónoma de México
    info

    Universidad Nacional Autónoma de México

    Ciudad de México, México

    ROR https://ror.org/01tmp8f25

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Year of publication: 2018

Volume: 16

Issue: 2

Pages: 335-351

Type: Article

DOI: 10.25145/J.PASOS.2018.16.024 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

More publications in: Pasos: Revista de Turismo y Patrimonio Cultural

Abstract

The images have great importance in the characterization of tourist spaces and in the decisionmaking of the visitors; In this sense, Internet acquires great prominence in the search for information and in its sharing, offering different and sometimes complementary visions to those offered by the institutions responsible for tourism promotion. To know the visual representation of the town of Valladolid (Yucatán, Mexico), the images of six official portals and Flickr have been analyzed and compared. After the examination of the visual content, it is revealed that the official tourist image is more limited than the one in social networks in terms of themes and, nevertheless, it links the Internet site with elements beyond its immediate surroundings. In both sources, a stereotyped image is presented and the territory is fragmented, since the attention of visitors and managers is focused on a portion of the space. Thus, he gaze is fixed on certain elements, forgetting the rest, which has important consequences at the socio-territorial level.

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