Análisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de Colombia

  1. López del Ramo, Joaquín 1
  2. Olivera Zaldua, María 2
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Arquetipo

ISSN: 2215-9444 2539-3936

Ano de publicación: 2018

Número: 17

Páxinas: 155-178

Tipo: Artigo

DOI: 10.31908/22159444.3867 DIALNET GOOGLE SCHOLAR

Outras publicacións en: Arquetipo

Resumo

This empirical research analyzes the visual representation that Colombian universities make of themselves on their own websites. The method of content analysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity.