Conducta empresarial ante el declive de la demandaLa experiencia de las empresas españolas de alimentación y bebidas

  1. María Ángeles Montoro Sánchez 1
  2. Caridad Maylín Aguilar 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad Francisco de Vitoria
    info

    Universidad Francisco de Vitoria

    Pozuelo de Alarcón, España

    ROR https://ror.org/03ha64j07

Journal:
Economía industrial

ISSN: 0422-2784

Year of publication: 2019

Issue Title: Vehículo eléctrico

Issue: 411

Pages: 141-154

Type: Article

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More publications in: Economía industrial

Abstract

The goal of this paper is to study the food and beverage industry in Spain. For this, firstly the study reveals the existence of businesses in the phase of decline in a seemingly stable and countercyclical industry, ratifying the validity of the academic indicators of the life cycle model and structural analysis; then, the paper establishes the theoretical models proposed by academic research and their comparison with the strategic behavior implemented. The comparison shows differences between the prescribed behavior and the one actually implemented. The results and conclusions allow to advance in the knowledge of the strategic behavior to face he decline in the Spanish manufacturing sector

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Funding information

Este estudio ha sido financiado por los proyectos ECO2015-67434R del Ministerio de Economía y Competitividad, y el proyecto PR26/16-5B de la UCM y Banco Santander.

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