Análisis de la eficacia publicitaria en Internet
- Blázquez Resino, Juan José
- Molina Collado, Arturo
- Esteban Talaya, Águeda
- Martín-Consuegra Navarro, David
ISSN: 1135-2523
Year of publication: 2008
Volume: 14
Issue: 1
Pages: 159-176
Type: Article
More publications in: Investigaciones europeas de dirección y economía de la empresa
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