Market driving in retail banking

  1. Martín-Consuegra, D.
  2. Molina, A.
  3. Esteban, A.
Journal:
International Journal of Bank Marketing

ISSN: 0265-2323

Year of publication: 2008

Volume: 26

Issue: 4

Pages: 260-274

Type: Article

DOI: 10.1108/02652320810884795 GOOGLE SCHOLAR
Data source: Scopus