Motivaciones de los jóvenes para la creación y difusión de contenido en sitios de redes sociales

  1. López de Ayala López, Mª Cruz
  2. Paniagua Santamaría, Pedro
Revista:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Año de publicación: 2019

Número: 25

Páginas: 915-933

Tipo: Artículo

DOI: 10.5209/ESMP.64816 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Estudios sobre el mensaje periodístico

Resumen

Los jóvenes muestran niveles de usos de redes sociales muy altos e intensivos. Sin embargo, los usuarios difieren en los niveles de participación en cuanto a su grado de interactividad en estas plataformas. Apoyado en la teoría de usos y gratificaciones y aplicando un análisis factorial, se analizan las motivaciones que explican su participación en diversos perfiles de redes sociales y las diferencias entre quienes comentan y quienes no lo hacen. Mediante una encuesta autoadministrada a 461 jóvenes universitarios, se concluye la diversidad en las razones que explican la participación en tipos diferentes perfiles en redes sociales, destacando las similitudes entre los perfiles de las ONG y los de las celebridades. También se observa una mayor tendencia de los usuarios que comentan en los perfiles comerciales, políticos, sociales y de ocio a mostrar motivaciones relacionadas con la búsqueda de información, ser útiles, influir en los demás, interactuar y mostrar adhesión, según la esfera.

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Información de financiación

This paper is part of a research project "Social networks, adolescents and young people: media convergence and digital culture" (CSO2016-74980-C2-2-R) financed by the Spanish Ministry of Economy, Industry and Competitiveness (2017-2020)

Financiadores

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Fuente de los datos: Dialnet