Political Cartoon DiscourseCreativity, Critique and Persuasion

  1. Juana I. Marín-Arrese
Revista:
Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

ISSN: 1697-7750

Año de publicación: 2019

Título del ejemplar: La metáfora en la comunicación social / Metaphor in social communication

Número: 22

Páginas: 117-134

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

Resumen

Este artículo pretende explorar el potencial del discurso de viñetas políticas para la creatividad, la crítica y la persuasión, en la representación de los actores sociales y los eventos, y en la evaluación de las consecuencias del Brexit. El trabajo se centra en el uso e interacción de metáforas, metonimias, estrategias de fusión conceptual, y modelos culturales en viñetas que representan el dilema del Brexit, desde la perspectiva del Análisis Crítico de la Metáfora (ACM) (Charteris-Black, 2011; Musolff, 2012), y Análisis Crítico del Discurso Multimodal (ACDM) (Machin, 2013). El estudio de caso adopta un marco integrado multifacético en el análisis de una muestra representativa de viñetas, seleccionadas de periódicos de calidad publicados en el Reino Unido. El objetivo es desvelar la interacción sinérgica entre: (a) el uso de metáforas, metonimias, estrategias de fusión conceptual, y modelos culturales en la representación de actores sociales, fenómenos, y eventos; (b) los rasgos de creatividad en la expresión del comentario político por parte de humoristas gráficos profesionales (innovación, recontextualización); y (c) el papel del humor gráfico político en la crítica y el desafío del poder político, mediante la creación de contra-narrativas y como vehículos de persuasión.

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Fuente de los datos: Dialnet