The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study

  1. Pedreño-Santos, A.
  2. García-Madariaga, J.
  3. Blasco, M.F.
Journal:
Services Marketing Quarterly

ISSN: 1533-2977 1533-2969

Year of publication: 2019

Volume: 40

Issue: 4

Pages: 316-330

Type: Article

DOI: 10.1080/15332969.2019.1665905 GOOGLE SCHOLAR