Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider
- Flores-Zamora, J.
- García-Madariaga, J.
Aldizkaria:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Argitalpen urtea: 2017
Alea: 39
Orrialdeak: 114-122
Mota: Artikulua