Harley Davidson's brand identity on the Web: A BIWAM® filtering

  1. Martin-Barbero, S.
  2. Sandulli, F.
Revue:
Journal of Website Promotion

ISSN: 1553-3611 1553-362X

Année de publication: 2006

Volumen: 2

Número: 1-2

Pages: 141-161

Type: Article

DOI: 10.1080/15533610802104190 GOOGLE SCHOLAR