The construct of "Market Orientation" in an IberoAmerican context
- Rivera Camino, J.
- Molero Ayala, V.
ISSN: 1049-6483, 1528-6967
Année de publication: 2006
Volumen: 15
Número: 3
Pages: 23-49
Type: Article
Revue:
Journal of Euromarketing
