Comunicación publicitaria escrita en Madrid en las Edades Media y Moderna

  1. Javier de Santiago Fernández 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Llibre:
Prácticas de comunicación: la necesidad de escribir en el Madrid del Antiguo Régimen
  1. Manuel J. Salamanca López (coord.)
  2. Érika López Gómez (ed. lit.)

Editorial: Confederación Española de Centros de Estudios Locales (CSIC)

ISBN: 978-84-608-4819-6

Any de publicació: 2015

Pàgines: 595-632

Tipus: Capítol de llibre

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Resum

This paper aims to study the main characteristics of the epigraphic production in Madrid throughout the Middle and Modern Ages. Inscription is analysed as an advertising object; also is studied the way in which moral authors of the epigraphs, including the State and prominent institutions such as the Church, have used them to spread the ideas they are interested in each particular moment. In order to do this, we have chosen sorne Madrilenian inscriptions used as examples, without intending to deal exhaustively with Madrilenian epigraphic production.

Fuente de los datos: Dialnet